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Sunday, August 5, 2012

Meta Tags

1) META tags were originally used in the <HEAD> tag of an HTML document to help search engines find your site. Within a META tag, you can define two variables: description and keywords. The description is used to describe the content of your website while keywords are a list of terms, separated by commas that highlight important information in your page.

2) Like If we want to create website of about What is meta tags then my format is like this :

         <META name="description" content="This page is about how to use META tags">

         <META name="keywords" content="meta tags, search engines, help, tutorial, increasing traffic">

3) Meta keywords or keywords means the same thing.

4) Meta description or description means the same thing.

5) META tags are not displayed to individuals surfing the web and are used by very few search engines as a sole means of ranking web pages. In the past, using META keywords would help search engines find your site easier and list it on their results page according to its visibility. However, META  keyword abuse became popular when website owners realized they could use META keywords completely unrelated to their web page's subject matter to bring traffic to their site. After realizing that website owners were using keywords such as "football" for pages on gardening homes, just about every  major search engine such as Google, Yahoo, Bing, and AOL dropped support for META keywords and  instead use bots to determine the relevance of a site to a users search.

6) As the effectiveness and use of the META keyword tag has declined, the <TITLE> and META description tag have become more important. While major search engines don't use META description and <TITLE> as the sole means of indexing websites, search engines such as Google have admitted to using them as a means of identifying the content of a page. The META description tag  (<META name="description" content="insert your description of the page here>) and <TITLE> tag are  also unseen by the public and can be used to help search engine crawlers (bots that catalogue your  website's information) to find you, consequently increasing the visibility of your website.

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