1) When a link incorporates a KEYWORD into the text of the hyperlink, we call this anchor text.
2)A link's anchor text may be one of the most powerful resources a webmaster has. Backlinks from multiple websites with the anchor text would help your website rank higher for the keyword .
EXAMPLE-
<a href="http://www.googleseoservices.com.au/">SEO Melbourne</a>
There SEO Melbourne is a keyword which incorporates in hyperlink and make it anchor text.
Tool Regarding this-'Backlink Anchor Text Analysis Tool'
2)A link's anchor text may be one of the most powerful resources a webmaster has. Backlinks from multiple websites with the anchor text would help your website rank higher for the keyword .
EXAMPLE-
<a href="http://www.googleseoservices.com.au/">SEO Melbourne</a>
There SEO Melbourne is a keyword which incorporates in hyperlink and make it anchor text.
Tool Regarding this-'Backlink Anchor Text Analysis Tool'
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